☼ Relationship and Pricing Model

In an unpredictable economy, businesses need to counteract market changes with flexible innovative business strategies. The right partners will be the ones who stand by you in executing the response to these market changes. MachroTech offers you the following business models to ensure your competitive advantage in a changing marketplace. You have the option to combine one or more available models as part of your business strategy.

1) Time & Materials

Through the Time & Material Business Model, MachroTech offers its clients the flexibility to alter specifications based on upcoming market trends. This model is suitable for projects, which, are in their initial stage of development where specifications have not yet been clearly defined. The client pays an hourly development fee; which is a fee agreed mutually at the time of contract signing. Hence, the cost is determined by the amount of time and resources expended. The client may revise the size of the MachroTech team, and at the same time, optimize the cost and duration of the project.

2) Fixed Price

MachroTech follows a Fixed Price Business Model for projects that are specifically defined in terms of their requirements, schedules and project path. Under this business model, we work with our clients to define their expected deliverable outcomes to determine a mutually agreed fixed price. We leverage this model in areas where we have domain expertise and accurately defined evaluation processes to set up the resource devotion. MachroTech's focus is to deliver consistency and excellence in executing projects in a timely and, cost efficient fashion.

3) Offshore Development Center (ODC) Model

MachroTech has a state-of-the-art development center in India, which enables its clients to leverage the technical expertise of India and the business agility of the U.S. Through this model we serve our clients with highly experienced professionals with varied skill sets, resources, flexibility and time-to-market advantages allowing them to enjoy the long term gains of offshore outsourcing. In other words, our offshore development center operates as an extension to clients' existing software engineering business. We strictly adhere to clients' business critical objectives while mutually considering the ideation, design validation, development processes, test plans and schedules for implementing the project under consideration.

4) ODC - Transfer model

Along with the Offshore Development Center Model, MachroTech offers its clients the flexibility of assigning dedicated personnel to the client, if required and proposed. On proposal and equally affordable terms, concerned personnel can be transferred to the client site for a specified project's duration.

5) Intellectual Property Licensing

At MachroTech, Intellectual Property is viewed as a profit center, which involves legal, technical as well as business considerations. Working as the clients' software developer and supplier, MachroTech does not own the intellectual property of the work done for its clients. The client owns the intellectual property, until unless specified and agreed mutually. However, MachroTech also develops software products and components completely at its own cost, which are clearly identifiable in a project assigned to and developed by MachroTech. MachroTech can provide these products and components at incremental costs to its clients, when required and proposed by the client.

ONLINE MARKETING
MachroTech is an expert in online marketing strategy development and execution. Your website requires a lot more than “Search engine submission” to attract a substantial amount of qualified traffic. In fact, the predictable indexing (to add a Web site to multiple directories) that has already been an efficient technique of advertising proves to be deficient today, because of the unique content being added to the web every minute. Hence, you too need to be running with the pace of the web to keep your website updated and among the top listings on major search engines. And here are we with our online marketing strategies to give you a giant share of the online business community.
MachroTech provides Internet marketing and web promotion solutions for online businesses. We focus and specialize in Search Engine Optimization (SEO). To be successful on the Internet, your site must be listed and ranked high on the most popular search engines. No matter how good the look and feel of the site; getting listed in the top 30 search engine results will make your site visible on the web. Search Engine Optimization and Search Engine Positioning should always be the first and most important concern of any web marketing strategy. Utilize MachroTech's Internet marketing resources to get more traffic to your website, to get it faster and to profit from it as early as possible.
Our knowledge, resources and associations in the technology/internet world, enable us to launch your marketing project quickly, accurately and efficiently. We look forward to becoming your internet marketing partner.
MachroTech modifies our services to meet the needs of your unique Web site audience and marketing goals. By concentrating on your business initiatives throughout the process, we will be able to determine exactly which strategies yield the best results for your web site promotion.

BUSINESS PROCESS OUTSOURCING MODEL
MachroTech extends its expertise to the Business Process Outsourcing space apart from Offshore Software Development and Ecommerce Consulting. Our Global Delivery Model streamlines the back office operations ensuring better scalability, reliability and quality. Our global presence, with state-of-the-art development centers in theUS and India, guarantees cost effective, timely and quality delivery of services outsourced.

Our Business Process Outsourcing Services :
Data Processing
Administrative Operations
Contact Center Services

CUSTOMER RELATIONSHIP MANAGEMENT (CRM)
MachroTech designs solutions to improve communication between you and your customer. MachroTech helps you increase business productivity and reduce cost. Our solutions are designed and developed using cutting-edge technology by our expert CRM team of developers. MachroTech solutions enhance your current CRM strategy by providing efficient and easy to use methods of communicating with your customers.
We understand that technology alone is not the only way to success, and that's why we combine our technical expertise with your business objectives in order to serve you better. We integrate several integrated applications to form a CRM system, which can help you maximize profitability and customer satisfaction. Our solutions can help you integrate a multi-channel CRM strategy effectively and efficiently. We give our best to maximize returns on your customer database. Our solutions are available as an integrated enterprise suite of applications or as stand-alone applications.
MachResponse is one of our CRM offerings. It is a high performance web-based email management system that enables your company to route, track and respond to high volumes of customer emails and web form submissions.

The features list of MachResponse includes, but is not limited to:
Multiple Users and Message locking
Configurable Security Roles
Pre-Response Templates
Threaded Conversation Technology
Flexible Routing Rules
Comprehensive Reporting Tools
Web-based hosted solution
MachResponse gives your company best-of-breed functionalities for every aspect of online service, sales and marketing operations, from workflow and routing, to agent productivity to management and administration